How to Build Customer Trust

Trust lies at the foundation of every good relationship.

As a result, if you want to build a better relationship with your customers, you have to give them a reason to trust you. After all, if they’re going to be spending their hard-earned money on your product or services, it’s important they do so in good faith. Building upon this trust will also improve customer loyalty, referral rates, and therefore, help you to grow your business.

With that in mind, here are some simple ways in which you can build, or improve upon, customer trust.

1. Take cybersecurity seriously. 

If poor cybersecurity protocols within your business result in breaches, your relationship with customers is likely to come to a close – especially if sensitive information is leaked. As a result, you should use reputable software, such as magento security, while also ensuring that you secure your Magento data from hackers and intruders.

When onboarding clients, be sure to discuss the steps you are taking to keep their data safe.

2. Respond to customer complaints.

While you’ll likely be doing everything you can to make a positive impression on customers that results in only positive reviews, you must also think carefully about how you manage customer complaints. Acting defensive appears unprofessional and this could sour your reputation amongst current and prospective customers, making it hard for them to trust you as you do appear to be looking out for your business and not your customers. Instead, you should respond to any negative reviews with a plan of action that you can use to resolve the issue and repair your relationship. This shows a lot of accountability – which again serves to bolster trust between yourself and your customers.

3. Show the human side of your business.

When a customer ‘trusts’ a business, it’s likely because they trust the employee(s) they’ve interacted with within the company. This alone speaks for the merits of showing the more ‘human side’ of your business. One way in which you could achieve this is by having a designated customer service team respond to queries both online and in person. This way, customers receive personalized responses to their messages, as opposed to a generic or automated response – which feels (for obvious reasons) not personable. You can also make your brand appear friendlier and more human by sharing behind-the-scenes content on your social media, such as showing people packing orders or making the products themselves.

4. Keep your promises.

When marketing your products or services, you’ll likely make a series of promises to your customers. They will often relate to product capabilities or the customer experience. For example, if you were marketing a spa package, you’d promise to find ways to help your clients relax. As such, the easiest way to develop a sense of trust between your customers and your company is to uphold these promises. Don’t make outlandish claims to reel people in if you are unable to meet their expectations. Not only could this be conceived as false advertising, but it will definitely lead to bad reviews that damage the reputation of your brand.