One thing remains consistent across all businesses, regardless of the industry they may be in: it’s essential to make a positive impression on your customers.
When all is said and done, the core underlying essence of any business is that you are trying to provide some potential benefit to your prospective customers, who have some “problem” that you are trying to help them address.
Of course, being useful is the name of the game, but in and of itself it might not be enough. You have to make a positive impression more broadly, as well.
Here are a few things that will help you to make a positive impression on your customers.
1. Clear and concise communication
Clear and concise communication is simply essential if you want to make the best possible impression on your customers.
Among other things, communicating in a clear, direct, and easy-to-understand way helps to reduce customer frustration. It keeps them from feeling as though they are being manipulated by systems and approaches they don’t understand. It also allows them to “get to the point” sooner and with less stress, as opposed to forcing them to try to decipher your website for half an hour.
Of course, in reality, if you don’t communicate clearly and concisely, then most of the customers who do end up on your website will simply lose all interest and quickly give up on the idea of using your services whatsoever.
People like to be spoken directly and clearly. So, don’t complicate things any more than they have to be complicated. Avoid using excessive jargon, and don’t use a page of content where a good paragraph would do.
2. Honesty and personal and professional integrity
Integrity should be the thing that every entrepreneur prioritizes above all else. Because not only is it the right thing to do to behave honestly and forthrightly, but it’s also the best and most certain way of developing and maintaining a positive reputation, professionally.
People who are unscrupulous in their business dealings, or who misrepresent things through malice, opportunism, or inattention, may prosper for a short while. Usually, though, their reputations will come crashing down sooner or later, and the consequences will be that they are essentially professionally ruined from then on.
If a customer buys your product, or uses your services, and finds that the way those products and services were described matches the way they actually are in practice, that’s positive.
Likewise, if you develop a reputation for having a good customer service policy, and for always putting in the work to deliver a high-quality service, then you are sure to make a good impression on your customers, and to be well on the way to establishing a positive professional reputation for yourself.
3. Responsiveness to customer feedback
There is an old saying in business that goes “the customer is always right.” While, obviously, this principle doesn’t apply to everything, it’s certainly useful to keep in mind that your job isn’t to create the best product by your own standards; it’s to create the most useful product for the customers, and to which they respond best.
What this means, among other things, is that responsiveness to customer feedback is very important. You have to actually listen to what your customers are trying to tell you, and you have to have systems and mechanisms in place for capturing their feedback and acting on it in a reasonable way.
Many businesses have ended up in a pretty bad state, due to making changes that were unpopular with their customer base, broadly speaking. If you ignore customer feedback, you are simply setting yourself up to fail.
4. Productivity and energy
Customers generally respond well to companies that seem energetic and productive.
In many cases, if a customer visits your website and sees that you haven’t posted any kind of an update in months, that will be enough to put them off using your services altogether.
We all like to think that the companies whose products and services we are buying are constantly working on iterative quality improvements, and are active and engaged enough that they would actually be able to resolve any problems that came up.
In other words, it pays to keep doing things, to stay active, and to be constantly looking for ways to innovate, tweak, or optimize your services. Moreover, when you do, be sure that your customers hear about it.
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