When you’re running a business from your own home, you simply don’t have the funding or the resources to do all the things you would like to. Moreover, it can leave you feeling that you’ll never take on your bigger and richer rivals. However, that’s not necessarily true. You can start to challenge your bigger rivals in many ways; and we are going to talk about that now, so read on.
A Solid Home Working Setup
If you’re working from home, you still need to run your business from an office space that’s comfortable and that offers everything you need. That’s why a solid home working setup is so important. A spacious desk with all of the things you need on it will be required, as will a supportive chair and access to all of the technology and equipment you need as a business owner.
Recognizable Professionalism
Just because you’re working from home, that doesn’t mean your levels of professionalism need to drop in any way. If you’re going to impress customers and clients, you need to show them genuine professionalism that they can recognize. If they don’t see that from you, they’ll start to view in a more amateurish kind of way and that’s not what you want.
A Mastery of Your Niche
If you’re going to come out on top and beat bigger and richer rivals, you really need to find your niche. Your business is small right now, so focusing in on one particular niche will give you an advantage. You can dedicate more time to your one niche and truly master it in a way that other companies can’t. Examples of this can be seen in the Cosmetics industry with many niche businesses now thriving.
Customer Service and Attention to Detail That Can’t be Beaten
Customer service is vital and if you want to impress and retain your customers, you need to offer a level of customer service that they can be 100% happy with. Show customers that you genuinely do care and that you’re keen to offer them a level of service that they expect. You’ll end up losing customers to bigger brands if you fail them in this department.
Exploiting That Added Human Touch
One thing that you can do that bigger businesses will struggle to do in an authentic way is offering a human touch. You can show the human side of the business because you are the business and that’s something that people are looking for from the brands they choose these days. Exploit this to the max and get an advantage over the faceless corporations you’re competing against.
Just because you’re running your business from home that doesn’t mean you can’t or shouldn’t have grand ambitions about taking on competitors that are far bigger than you are. If you master the things discussed above, there’s no reason why you can’t start to craft out an appealing niche for you that allows you to take on bigger businesses.