Connecting With Customers During the COVID-19 Pandemic

The COVID-19 pandemic has affected people in a way that’s unprecedented, with most people currently facing lockdown or choosing to isolate at home. For businesses, it’s been an especially tricky time, with many having to shut down or temporarily pause their activities.

For those that are left, it’s been important to find new ways of connecting with customers. Current communications strategies aren’t just about survival, but being a part of the community spirit that has emerged during this time. The way you engage now could have a big impact on your future, introducing you to brand new audiences.

So how can you engage during the coronavirus pandemic, and how can you make it work for your business?

Encourage health and well-being

Bringing cheer to others is something that many businesses are striving to do right now. Aware that consumers need a bit of a boost right now, many businesses are using their position to cheer up the public and encourage them to stay home and take care of themselves.

From sharing quizzes to workout tips, businesses are going the extra mile to engage with customers on a more personal level and show solidarity during this tough time.

Do good for others

Another way that businesses are engaging now is through helping others. Many businesses are helping charities during this time, as well as providing support to key workers and those on the front line. Where businesses are in a position to do so, helping others in this way is leaving a lasting impression, and is encouraging others to help where they can too.

Remind people that you’re still around

There’s a lot of uncertainty around the pandemic, with many people unaware as to whether or not businesses have closed. By reminding your customers that you’re still open for business or letting them know of changes, you can help clear some of the confusion. Now could be a great time to try out SMS for beginners and help your business connect with your customers via text. Remember to provide regular updates as your situation progresses to make sure your customers are always informed.

Make things fun

There’s a lot of doom and gloom surrounding the pandemic, so there is a good opportunity for you to help take people’s minds off what’s going on and encourage some lightness instead. Think of fun and exciting ideas to help those who are bored or lonely during the current situation to help make it through this dark time.

The pandemic will have likely led to a lot of change for your business, affecting everything from your distribution to your marketing strategy. Finding ways to engage with your customers will help you stay afloat, as well as improve brand recognition and loyalty when this is all over. It’s a difficult time for everyone, but by sticking together things can get better.