When people talk about growing their online presence, they often mention areas like search engine optimization (SEO) and content marketing. While these are great ways to grow your web presence slowly and organically, they aren’t the only way to approach the problem. Pay-per-click or PPC is a great way to quickly grow your web presence and establish some brand awareness. Many people overlook PPC, but it actually can do wonders to help grow your business. PPC is quite a complicated concept to grasp, so you’ll likely want to outsource to another company. That begs the questions: what does a PPC agency do and how can they help your company grow? Let’s take a look.
Create Compelling PPC Ads
The most obvious way that a PPC agency can help your business is by creating compelling PPC advertisements. A PPC agency has lots of experience in the industry, meaning they know what type of advertisements work and what doesn’t. This experience allows them to create ads that are sure to gain users’ attention and result in many clicks. If you’re running a PPC campaign and receiving a low click-through rate, then you’re not really gaining much at all. Thankfully, PPC agencies can ensure that your PPC campaigns generate lots of new traffic and help grow your business.
Target the Correct Keywords
A big thing that a PPC agency will do for your business is helping you target the correct keywords to reach your target audience. Compelling PPC ads are great, but if you’re not targeting the right people and keywords, then you’re not going to see many results. A PPC agency should do the necessary keyword research to identify what keywords your business should be targeting. These keywords should be relevant to your industry, receive lots of traffic, and have little competition when it comes to ranking. When you target the right keywords with your PPC ads, your website’s traffic will surely increase.
Maintain an Efficient Budget
Another thing that a PPC agency will help your company with is maintaining an efficient PPC budget. Many companies don’t know how to properly budget for PPC ads, often using too little or too much money for their PPC campaigns. However, a PPC agency should be able to assess your company’s situation, allowing them to tailor a budget to your company’s needs. In doing this, you’ll be able to get the most of your PPC campaigns without breaking the bank.
Additional Services
Some PPC agencies may even offer you services outside the realm of PPC. For example, some PPC agencies may retain content writers on their staff. These writers can create compelling content for your business, being the landing page for some of your new PPC ads. A PPC agency may also alter other landing pages within your website, ensuring that when a user clicks through your PPC ad, they are enticed. Not every PPC agency will go above and beyond and offer additional digital marketing services, but there’s a good chance they might.