5 Ways to Improve Your Social Media Strategy

If you are looking to boost your social media strategy, then you are right. However, it can be tricky to balance the need to create engaging social media posts for your business with the need to keep your posts focused on producing results for your business. Read on as we explore some of the best ways to improve your social media strategy.

Develop a strong brand identity

To build a strong social media strategy, you need first to establish a strong brand identity. This might seem like an obvious tip, but it is often forgotten in the process of social media strategy development. Creating a strong brand identity is essential to building a strong social media strategy because a strong brand identity will help you stand out from other brands. It also establishes you as the go-to expert in your niche. When developing your brand identity, you want to focus on three key elements: messaging, imagery, and tone.

• Messaging is the overall message you are trying to convey with your social media strategy.
• The tone is how you address your followers on social media – do you want to be serious, lighthearted, funny, or sarcastic, for example.
• Imagery is simply the visual representation of your brand identity.

Identify the best platform for your business.

Once you’ve developed a strong brand identity, you can start identifying the best channels for your social media strategy. To begin with, you’ll want to look at your target audience and their social media habits. On what social media channels does your target audience spend the most time? Identify the general channels that are most relevant to you and your business.

While it’s essential to have a solid network of social media channels, you also want to keep an eye on the performance of each channel. This will help you identify the best channels for your social media strategy. You may also want to identify false leads and low-performing channels and cut them from your network.

Track performance

If you’re serious about boosting your social media strategy, track your performance to see what works and what doesn’t. Some businesses track stats for social media by setting goals for their social media channels. For example, you might set a goal of getting three new fans from a post on Facebook each week. Others track by measuring engagement — how many likes, comments, and shares you receive from each post. The more engaged your audience is, the more likely they will take action.

Use videos and “go live” frequently.

As you have probably heard a thousand times before, video is the future of social media. Research shows that video accounts for 75% of all internet traffic. People love watching videos, and they are also much more likely to share a video than a written post. In addition to sharing videos, people are also much more likely to engage with videos than posts. You can also stream live to your followers so they can talk to, engage with you in real-time, and get a more in-depth look behind the scenes as it happens!

Utilize user-generated content

The last but not the least, you can improve your social media strategy by creating and sharing more user-generated content. For example, if you own a business that focuses on health and wellness, you might consider regularly sharing reviews and recommendations from your audience. You can also take polls or post questions and let your users answer them on social media. This can help you boost your social media strategy by enriching your audience’s experience with your brand. By sharing more ideas and solutions from your followers, you will also boost your strategy by helping your audience grow.