3 Vital Steps to Create a Digital Marketing Strategy

Though every business owner knows they need a digital marketing strategy to drive their company’s sales, few know how to actually create this. Figuring out how to create a digital marketing strategy can be complicated, especially if you haven’t done it before.

That doesn’t need to be the case, however. Follow these three vital steps on how to create a digital marketing strategy and you will achieve better results.

Step 1: Conduct an Audit

Conducting a marketing audit can be a recommended first step when developing your marketing strategy. By knowing what advertising you’re currently engaged in, you can determine where you can expand and improve. Knowing the results of previous marketing campaigns – if you’ve run them before – is essential for this.

With this information, you can determine where you can improve the most while developing ideas of how you can accomplish this. At the same time, you should determine what assets you can take advantage of and where you’ll need to start from scratch.

While this could take some time, it’ll help you lay the foundation for your future marketing campaigns.

Step 2: Do Your Research

You’ll need to do a significant amount of research when you’re creating a digital marketing strategy. You’ll need to perform market research to make sure you know your potential customers well enough to advertise to them.

Then there’s keyword research. What is keyword research? It’s the means of identifying what keywords to target when implementing a search engine optimization campaign. Once you’ve learned everything you need to know, you can then start designing your digital marketing strategy.

The more you know, the more comprehensive your marketing campaign will be. That’ll increase your chances of success long-term.

Step 3: Determine Your Budget

As part of your digital marketing campaign, you’ll need to choose precisely which strategies you’ll use. Before choosing these, you’ll need to figure out what your budget is and then determine how you’ll split this across your campaign.

While there’s no precise figure of how much you should spend on your marketing, it’s recommended you spend between 3% and 5% of your company’s annual income. By being smart with how you spend this money, you can rest assured that you’ll see a return on investment with it.

How to Create a Digital Marketing Strategy: Wrapping Up

Once you know how to create a digital marketing strategy, everything will come together seamlessly. You’ll need to keep quite a few steps in mind when you’re doing so. Each of the above is a vital component of a marketing strategy for any business.

Once you’ve figured them out, you shouldn’t have a problem putting your strategy together and implementing it. After that, you should see more sales and revenue coming in.