When you are developing your site, you need to do everything you can to make sure that you have the right backlinks in place and that you are targeting the right keywords.
What are Backlinks?
Backlinks are inbound links to your site that come from a page on another website. If you have lots of high-quality backlinks, search engines like Google and Bing will rank you higher in their search results.
Many people ask how many backlinks they should have, but the problem is that it can really vary from business to business. A small business could be looking to get 50+ brilliant backlinks in order to see a boost in their business, but if you only have a small business in a non-competitive niche then you may only need 5 or 10.
Targets
It’s a good idea not to set any targets when it comes to your backlinks. The idea is to build them steadily and to do this on a consistent basis. Link building is always ongoing and you shouldn’t ever really have a number of target links or even a deadline in place. A search engine optimization (SEO) company can work with you to make sure that you are achieving your business goals in terms of your website traffic and this is a brilliant way for you to monitor how much progress you are making.
Level of Competition
The level of keywords that you have and the number of backlinks you need will depend on how many your competitors have. You need to add up the links you have and then use a tool to work out how many links your competitors have. You need to take note that quality is far better than quantity and if you get backlinks of equal quality to your competitor then you can be sure to rank as high as they do. Of course, there are other factors that need to be taken into consideration as well, but this is the basis of it.
Quality
As stated above, you need to focus on the quality of backlinks rather than the quantity of them. You need to be clear on the fact that one high-quality backlink can easily be measured as equal to 100+ low-quality ones. That doesn’t go to say that you should use low-quality ones however, as they can be measured differently and your site could be penalized for using spam links as well. If you are not sure if the links that you have are high quality or not then one thing that you can do is make sure that they are from a high-quality source. You also need to make sure that they sent you traffic and that your site matches the anchor text if possible as well.
It also helps to make sure that the links are not reciprocal and that there are a couple of other backlinks on the page as well. If your links meet all of the marks then there is no reason why they would not be seen as great links, and if the people who are linking to you are doing the same then you can really benefit from having these backlinks in terms of your sales and even your customer traffic as well.