When you are running your own business, you need to keep yourself in the spotlight. There are thousands of other small businesses just like yours, and they are all vying for attention. They get that attention by doing the right things — implementing SEO and looking after their customers, for example. However, there are many ways to do this, and we want to focus on a sometimes-neglected area today.
We are talking about email marketing. By creating an email marketing campaign, you can keep your loyal fans in the know. It puts your business at the forefront of their mind on a periodic basis, acting as a crucial refresher. Here are some strategies to help you get started.
Start Researching About Email Analytics
If you are going to go about this on your own, you need to understand how email analytics work. This is what you will use to determine how successful your marketing campaigns will prove to be. It will take a while to get your head around, so put aside a considerable amount of time. Alternatively, bypass this by looking to a company like CandidSky that can craft an effective campaign for you. Either way, make sure you do not fall at this first hurdle.
Think About Your Angle
What is your angle? What are you looking to achieve from sending out an email? If you are bombarding customers with useless information, they will quickly put you into ‘junk’ folders. However, if you can provide informative updates on a semi-regular basis, you’ll achieve success.
Extensive Testing Might Be Key!
Before you go sending anything to anyone, you want to think about testing your strategy. It is tempting to jump right in and click the ‘send’ button, but there is no going back. An error in price, a poorly worded comment or a breach of security could be disastrous. It is much preferable to test multiple times to ensure you do not make any mistakes.
Offer an ‘Unsubscribe’ Option
No matter what, you need to allow your customers to unsubscribe with ease. You might think this is detrimental to your business. “But, I don’t want them to leave,” I hear you cry. I know you do not, but the alternative is worse. If they start putting you in their junk box, you might just find that your email becomes less reputable. In time, you might be classed as a source of junk by many inboxes, failing to get your message across.
Always Think About Design
It is an obvious one, but it has to be mentioned. A good email marketing campaign is nothing without a good design to match. Blocks of dull text and poorly optimized images are not going to get you very far. Learn how to do this, or get the experts to do it for you.
Let Your Personality Shine Through
Boring corporate speak is no fun! You want to capture the attention of your customers, and you need to let your personality shine through to do that! Remain professional, of course, but do it in a way that entices the reader to open the full email.