Few people would deny that working from home is a feasible choice. In recent years, we have seen the emergence of some amazingly popular online businesses. It is no surprise. This model is the trend with the habits of consumers. Instead of wasting time and money on a shop space, you are taking your business right to people’s homes, which seem to be where they want it!
However, this is still a new concept. As such, it is not without kinks. To ensure success, it is important you find a way to work the technicalities in the early stages. The main thing to get right is the relationship you have with your customers. The main issue is that you will never see them face to face. As such, it is important to find new ways to know your audience. Here are a few suggestions to get you started.
Communicate using modern methods
Some would argue that you cannot beat the art of conversation, but you need to try. Lucky for you, the web provides a variety of options for modern communication.
Start your journey on social media. For the most part, this will be your first point of contact with potential customers. If you fail to get on board here, your business will fail. Therefore, set up accounts on every social media you can find, and use them on a regular basis. Make sure to reply to comments and messages, and keep the conversation going with your posts.
Another method is email. This is less of a way to reach out, and more a way to keep in touch. Send emails with order updates, such as dispatch information. Make sure, too, that clients know to email with any inquiries.
Analysis in a digital age
In many ways, getting to know your customers is about analyzing their behavior. If you had a traditional shop front, you would be able to do this by observing. Obviously, that is not an option now. However, digital business has analysis tricks that could actually provide more knowledge than ever before.
Of course, if you are new to the game, it is easy to be bogged down in data. You might get overwhelmed with all the information that you need to analyze. In this instance, something like ad-hoc reporting could be a lifesaver. With this method, you can view data that answers a specific question. As such, you will be able to find what you need at the click of a button.
Feedback from customers
When your customers hold products in their hands, they know whether or not they like your product. In a shop, you will get feedback as you serve. When buying online, customers do not see products until they receive them. Moreover, you will not be there to see their reactions. As such, it is crucial you provide feedback forms on your site. You could even send questionnaires to their inbox a few days after delivery. Give incentives, like entry into prize draws, to ensure customers tell you what they think.