A Career In Developing Businesses Online

As you may have predicted, the services of web designers are in high demand at the moment. There are various reasons why this is the case. After all, every business needs to have an online presence to be successful today.  Furthermore, one of the main contributing factors is the rise of the app economy and the fact that more and more people are accessing the Internet via their mobile phones.

More and more firms are investing in the app economy. This relates to start-ups, SMEs and large businesses. All companies seem to be recognizing the benefits associated with having a mobile app presence. This offers them unique branding and marketing potential and gives them the ability to appeal to a new wave of potential customers. Consequently, firms are hiring web design and development companies to guarantee that they have the best chance of reaping optimum benefits from the app revolution.

It is also important to consider the fact that the web industry has changed quite substantially over the past few years. A lot of companies are feeling the need to have their website refreshed in order to compete in today’s competitive digital age. Some firms have found themselves needing to reevaluate their entire strategy as a consequence of performing badly on search engine result pages due to the sophisticated changes in algorithms. All in all, it is not difficult to see why the services of web design and development agencies are in high demand.

Responsibilities

The first thing you need to do is recognize the responsibilities you will have as a website designer. This includes the following:

• Continual professional development to ensure you are up to date with all of the latest web design and software developments
• Researching current design trends
• Training staff
• Post-sales technical support
• Handing over the completed website to the client
• Testing the website to make sure it is working properly
• Liaising with other agencies
• Working with other specialists in the web development domain
• Re-designing web pages
• Debugging code
• Editing content
• Proofreading content and making changes where required
• Designing the visual imagery of the site and making sure it is in line with the business’ branding policy or the client’s requirements
• Meeting legal requirements, for example, freedom of information and privacy
• Pay per click search engine optimization
• Working with various content management systems
• Coding using a range of software
• Presenting initial design ideas to clients
• Registering web domain names and organizing the website’s hosting
• Designing graphics and animations
• Manipulating digital photos
• Designing sample page layouts including colors and text size
• Drawing up detailed website specifications
• Meeting with clients to determine their needs
• Liaising with clients frequently

A new breed of web professionals 

We are also seeing new web design companies and digital marketing agencies crop up as a result. We have seen a lot of niche web designers enter the marketplace, for example, those targeting a specific type of business. This means that you need to do all in your power to stand out from the competition and ensure you secure the business of new clients. This is especially the case when you consider that you will be competing with web designers on a national scale and sometimes even a global scale.