When it comes to making a profit in your business, your priority will be making more sales.
It might be that you’re a solopreneur, in which case, you will be busy with this side of your business yourself.
But then again, if you have managed to grow your business, you might have your very own sales team working for you.
If you’re fortunate to have a sales team, you will want them to be at their best. The more productive and efficient they are, the greater your chance to boost your business sales.
Here are some tips on supercharging your sales team. However, please note, some of these tips might also work for you if you’re working alone.
#1: Focus on their personal development plan
There is a lot to learn for any sales person so don’t assume the people you employ are already the best they can be. Create a personal development plan with each of your sales team, and focus on those skills that they need to improve. Look for the appropriate training materials online and bring in an outside training provider. You might also bring in a sales coach from another organization to mentor members of your team, as they will have the experience and expertise your team can draw from.
#2: Use sales tools
Remember the saying: A worker is only as good as his (or her) tools. This can apply to any job, including the roles that are taken by your sales team. With the right tools at their disposal, they will be more productive, more efficient, and more competent at their jobs. There are all kinds of sales tools that could be implemented into your business.
CRM (customer relationship management) software will help your sales team keep track of customers and leads. The sales intelligence tools at People.AI will give your team the data they need to boost their performance and gain greater insight into their contacts. Moreover, video conferencing software will give them the opportunity to have more face-to-face contact with new and potential customers.
These are just a few examples but commit to research to discover the other tools your team should be using.
#3: Celebrate your sales team’s wins
When members of your team make a successful sale, celebrate it! At the very least offer them congratulations and a pat on the back. Nevertheless, you could go beyond this, perhaps by giving members of your sales team a reward if they make a certain number of sales in any given month. Buy them a meal, give them a cash bonus, and perhaps even give them an extra day off so they can relax after putting in a lot of hard work.
When you start to reward your sales team in such ways, you will motivate them all to do better. After all, who doesn’t like to be recognized for the work he or she puts in?
#4: Consider peer-to-peer coaching
Some members of your sales team will be better than others are. For those that fall behind, you could crack the whip (not literally) and make all kinds of threats if they don’t improve. However, this might prove ineffective, especially if they are trying their best in the roles they have been given.
Alongside the suggestions we made earlier regarding a personal development plan, you might also implement peer-to-peer coaching. This is where the more experienced and successful members of your team assist those who are newer or who are doing less well. Not only will this benefit the people being coached, but it will also benefit those doing the coaching, as it will give them the opportunity to develop in their own job roles.
#5: Help your team generate new leads
When it comes to making sales, knowing how to generate new leads is key. However, many sales teams struggle in this regard, as they do not always know where to look. In some instances, they might look in the wrong places and collect leads that have no chance of working out.
So, do what you can to support your sales team. As discussed earlier, finding them a sales coach is a good idea, as is implementing peer-to-peer coaching for the weaker members of your team. You can also highlight these lead-generating ideas when you have group or 1:1 meetings with your team, as they will have a better chance of targeting the right people.
Finally
The more sales your team makes the better, as your business will have a chance to profit and grow. So, consider these ideas and do whatever else you can to supercharge your sales team.