You’ve done your customer search and put all your marketing tactics in place, but sales are still moving at a slow pace.
It takes so much effort to get things off the ground when building a business; it’s easy to forget to think about the next stage. When you have a great product, you need to build a reputation around it.
A good reputation is earned when you go the extra mile consistently. That’s how you really get people talking. Consider the following ways to get people talking positivity about your business:
1. Outstanding Customer Service
A great product is matched with great service. From customization details to how and when you will deliver your product; communication is the key to success.
Think of the last time you had great customer service, you’ll instantly remember it for the attention that you were given.
Use the data you have on your customers subtly. This will make them feel special and attended to, without making them feel like it’s too much.
Customer service falls in line with your customer journey. To take care of them, your nurturing strategy should follow them until the very end. This is not when they receive the product, but days, maybe even a week, after.
The more attention to detail, the more you will get people talking.
2. Packaging That Matches the Product
Packaging is part of the finite details of your service.
The way that you present your product represents you. Therefore, it should, at the very least contain your brand logo.
Packaging contains a careful message. It speaks to the quality of the product you are giving. If your mid-range quality product is dressed in premium packaging and accessorized with minute detail, you’ll quickly be accused of not delivering.
Be careful. Match the packaging to the product and your brand.
3. Influencer Rewards and Reviews
Sending an influencer your product to share through their channel almost instantly broadens your market.
Since the inception of influencer marketing, the sector has boomed and become saturated very quickly. However, there are still websites, like unrulyagency.com who have a range of models that rank high in engagement and will, in turn, offer your product that boost.
Most influencers operate through rewards and reviews. They talk about your brand and offer a promo code for every product bought through their post. Of course, you have to pay for their platform.
4. Nurture with Email Marketing
Your mailing list is one of your greatest marketing tools.
To get people talking, you have to be on their brain. Showing up in their mailbox every now and again is a great way to do this subtly.
From company updates to a gentle inquiry about the experience; every step matters. Each email is another opportunity for them to talk about your product to someone else.
Focus on your email marketing campaign to make sure that each stage of the customer journey is covered. Interesting content that is relevant to them will remain in their inbox, irritating information that is flooding it will not.
Your customers are a great opportunity for you to grow. Whether it’s just friends and family or a mailing list of millions; each individual matters in this process.
Take the time to perfect customer service that matches your product, treat each customer with the attention they deserve, and back it up with your marketing content. A little care and attention will have you on the tip of their tongues.