Displaying Your Products

Marketing and branding to full effect is imperative if your business is to be successful, especially in today’s fiercely competitive environment. When it comes to purchasing merchandising units and displays, you need to do so with a huge amount of care and attention to detail if you are to reap maximum returns. However, what makes the perfect display box? What should you take into account when having a merchandising box created for you?

Brand Image

One place to begin with coming up with a perfect display box considering how well the display box brands your company. Everything is about brand image nowadays! The merchandise box you have created needs to reaffirm your corporate identity. It needs to reflect who your business is. Everything from your counter display units to your packaging boxes needs to be a perfect representation of your company.

Design

Aside from this, it is also important to ensure that your display boxes strike the perfect balance between being eye-catching and professional. What is the point in having a merchandising box especially created if it is dull and does not stand out? You want your display units to be striking and remarkable. Nevertheless, this should not jeopardize the overall professionalism of the design. It is all about creating the right balance.

Quality

Quality is another factor that must be taken into account as well. You need to think about your purpose for requiring a merchandising box. Are you going to use the box on a short term or long-term basis? This should point you in the direction of the level of quality you require. Never go for a service simply because it is the cheapest! No matter how visually appealing your graphics may be, if the box is made of cheap materials or constructed poorly, it will have a negative impact on your brand image. It will make your company appear cheap, which is the last thing you want!

Packaging

Finally yet importantly, make sure you choose a print and packaging company with a great amount of care. After all, what’s the point in having a beautiful display box if the stand up pouches inside let you down? Look for a business that is experienced and has a positive reputation. You should also look at some examples of the work they have done so far in order to get a good idea of the level of service they provide – in terms of both quality and creativity. You will instantly get a feel as to whether this is the company for you or not.

Cardboard Display Counter Units

What are the advantages of choosing cardboard display counter units? Display counter units are imperative for all stores, irrespective of the type of shop you have. This gives you the opportunity to advertise to your customers effectively and increase the chances of them making a last minute sale while they are at the checkout. However, in order to do this, you do need to choose counter display units with a great amount of care. Let us look at the following six reasons to go for a cardboard display.

Why Chose Cardboard Display Counter Units?

•   1. Cost efficiency

  When buying anything for your business, you want to ensure that you are getting value, and you can be confident that this is the case when you opt for cardboard counter display units. When contrasted with other materials that are available, cardboard is one of the most cost-efficient, yet this does not mean that you have to sacrifice quality to experience a cheaper price.

•   2. Ease of use

  Another advantage is the fact that cardboard display units are so easy to use and move, which is vital when you consider that in-store displays must be updated regularly if they are to be effective. As cardboard is so lightweight, the display units can be moved anywhere with ease, which means the sky is the limit in regards to in-store advertising for your business.

• 3. Quality

  Cardboard is a lot stronger than it looks, and thus you will be surprised by the level of quality you will benefit from if you go down this route. So long as you go for a quality supplier, you can expect your cardboard units to hold a greater volume than you may imagine.

•   Environmental benefits
  Investing in cardboard display counters is advisable in terms of improving your environmental policy. This is something many businesses are concerned with, and rightly so. If you want to do your bit for the planet, cardboard counter display units are recommended, as they are one hundred per cent recyclable.

• 4. Options

  You also have many different options to choose from when it comes to cardboard display units, as corrugated cardboard is a material that is exceptionally flexible, and, therefore, it can be cut and glued into virtually any size or shape, ensuring your requirements are met. While other materials may present limitations, you can be confident that this will not be the case when you opt for cardboard.

•  5. Visual appeal

  We have just spoken about how flexible cardboard is in terms of shape and size, but there are also no limits in regards to what you can have printed on the cardboard. This gives you the perfect platform to design and print a product that is going to be completely tailored to your requirements and will show your business in the best possible light.

• 6. Ideal for testing

  Finally, cardboard counter displays are ideal if you are testing a new product that you are unsure about. You can begin with cardboard packaging, as this is a low-cost option, and then if the product is a hit, you can opt for a different type of packaging if you would prefer.