You might have tried various search engine optimization services and software, and seen your traffic increase. However, the number of visitors might not mean more customers that are new. If you would like to understand why your conversion rates are low, and how to improve them, you have to analyze your traffic carefully. Whether you are new to search engine optimization and online marketing, or have been running your internet based business for a while, you can benefit from the below tips.
Check Your Detailed Stats
The first thing to do is visit the Google Analytics website, so you can check where your customers are coming from. They might be searching for something that is unrelated to your business, or simply be interested in your articles and guides but not your services. You need to check your current keywords, and adjust the content to represent what you have to offer better. There are plenty of free keyword planning tools apart from Google’s own, and you have to make an effort to reach people who can be turned into buyers.
Bounce Rate Matters
Another thing you must check when your website is not performing as expected is the bounce rate. It will tell you how many percent of your visitors turn back from your site after just a few seconds. If your site is coming up for irrelevant terms, you will have to change your search engine marketing strategy. However, more often than not, the problem is caused by the web design and content. If your posts are not engaging enough, and too hard to follow, your visitors will turn back and search for another source.
Geo-targeting
When you run a local business, it is important that you get your geo-targeting right. You need to focus on your local area, and set up your target audience for Google and your SEO software. If you are a local company, you are not likely to convert visitors into leads if they live thousands of miles away. Include your location in your site description and keywords, so you can focus on potential clients, instead of traffic alone.
Spy on Your Visitors
It is also important that you get to know the behavior of your potential clients. Find out as much as you can about their social media activities and preferences. You can also invest in a Cost Effective B2B Lead Generation service that will focus on your target market and send out relevant messages to convert visitors into leads.
Improve Your Content
In most cases, you should start the analysis by looking through your website content with your customer’s eyes. Do they find it interesting and engaging, or does your site look just like any other on the internet? Do you provide valuable information that is worth returning for, or are you repeating the same marketing messages? You should also think about creating and communicating a unique selling proposition, so you can stand out from the crowd and connect with your audience on a personal level.
Integrate Social Media
One of the mistakes many website owners make is that they don’t integrate social media in their online pages. The more opportunities you give your visitors to stay in touch and interact with your brand, the more likely they are to do so. If you can provide consistent value through your website, blog, and social media accounts, they will check out what you have to offer, and consider buying from you, based on the relationship you have built with them through various channels.
Redesign Your Sales Funnels
Even small local businesses can benefit from having an effective online sales funnel to convert visitors into repeat customers automatically. If your sales automation software or service is not working, it is harder for your potential customers to inquire, get in touch, get a quote, or ask questions. If you haven’t implemented a multichannel sales and marketing funnel in your site, it might be time to tackle the issue. This way, you can increase your conversion rates and improve your profits.
In the world of online marketing, conversions and return on investment matter more than the amount of traffic your website receives. It is important that you focus on improving your conversion rates by building and nurturing meaningful relationships with your visitors. However, keeping an eye on your traffic analysis and sales funnel implementation are also crucial. Make sure that you are targeting the right people and give them enough value to become loyal customers to your brand.