If you’re working from home, that still might means you are operating a small or medium enterprise. That is no problem at all, but it means that your actions still have big impact. For example, the mistakes you make can have a huge effect – the smaller the business, the bigger the effect.
It’s very easy to make mistakes when you are working from home – especially when it comes to being professional, however, you should have that all ironed out by this point. You can still make plenty of mistakes though, and one thing you do not want to muck with is your branding.
Branding is incredibly important to businesses of all shapes and sizes. However, if you’re running a smaller business, not having an effective brand can lead to death – . Branding helps you stand apart in a sea of competitors. If you aren’t standing out, you’re falling in line, and you might be queuing up for a big loss. Avoid these branding mistakes to position your business for success, no matter how big it is.
Not Being Consistent
If branding is anything, it is the idea of your business. Now, the idea of your business and what your business is setting out to do is usually going to stay the same. Businesses don’t change their goals often, so why would you tear up and start again with your branding? You shouldn’t. Unless your brand is looking worse for wear, do not change anything – instead, look to reinforce the ideas of what your brand is all about. Be consistent and always work towards the same goal.
Mixed Messages
Branding is about keeping things simple. Why? Because you are trying to project the image of your business across to ensure that your business attracts the right people. If this is always changing, are you presenting the same message across? Possibly not. Templates like Postmans free email newsletter templates and design templates can make this job a lot easier for you and help stay on track. This isn’t just about consistency though, but also about keeping it simple to present what you are trying to. Complex branding ideas can lead to confusion.
Vague Branding
You’re trying to present a message with your branding, so do your job and present that message. Vague branding cannot be done without it being earned. You are not Apple or Google yet – and your branding will require more work than this. Vague branding can lead to the message of your business becoming lost. Don’t dilute your brand with overly vague imagery and messages – you want to be clear about who you are and this comes across with your branding.
There are many traps you can fall in with branding – like bad design for example, but if you can avoid these three mistakes, you are good to go. Don’t cut corners with your branding, because you wouldn’t do this with your business, would you? Branding is important, so be clear with who you are.