Running a business from home, online, might seem like a piece of cake. However, experienced home business owners, like me, will tell you that a lot can go wrong. There are so many reasons why your company might not be getting the interest it deserves. You might have a great product or service, but it does not matter because people are not buying. What is going wrong? Let’s discuss some of the most common issues that might be driving your sales down.
Poor Presentation
Design. Image Credit.
When you are working online, you have to remember you are a small fish in gigantic universe sized pond. There are millions of other websites that consumers could browse before they visit yours. It is a harsh reality, but it’s one that you need to come to terms with. It highlights the importance of ensuring that your website stands out from the rest. You need to do everything you can to make sure it looks professional and nothing short of perfect.
For your website, you might want to start by hiring a professional designer. It’s not enough to use a cookie cutter design that you can get from any web builder. We’re looking for something unique and so are customers.
Once you have set yourself up with a professional web design, you need to turn your attention to content. Again, it needs to look professional. If your content looks like it’s been designed by a school student, this could be the reason for your low sales. Indesign classes can help you master web based forms of presentation.
Low Interaction
Social media. Image Credit.
One of the best parts of running an online business is that you’ll get the chance to engage with your customers. You should use this opportunity for it will help you grow interest. Make sure that you are occasionally contacting them through social media even if it’s just to check in. Ideally, you should also be promoting new content directly, helping them feel like a part of your business model. Low interaction with customers could be the reason for poor sales – particularly when another online business owner is constantly chatting to them. You need to form relationships and connections to earn their loyalty. I suggest that you set up profiles on all social networks to do this. It will give you the best chance at getting customers interested in your services.
No USP
Marketing. Image Credit.
Remember, there are millions of businesses just like yours online. That means you need to make sure your company is different and unique. You need to introduce a unique selling point (USP). This is something you can offer that no other business does and it could be anything. For a product, it might be the chance to personalize a gift. Alternatively, for deliveries, it could be a faster turnaround time than any other business. It might be the fact that you give away items with your products. Or, it could be a special deal that you run once a week. It can be absolutely anything, and once you find your USP, you’ll generate more demand.