Are you a work at home wife and mother (WAHWM) who uses platforms such as Ebay or Etsy to sell your products? Do you utilize Facebook and local networking opportunities to drum up business? All are great platforms for when you are starting a new business. However, if you are looking for an extra luxury touch that will drive sales you should absolutely invest in a plush website design with added e-commerce, too. Today we are going to look at the benefits having an e-commerce website are for a WAHWM with a business that sells product.
What is An E-Commerce Website?
The word e-commerce stands for electronic commerce. Moreover, it relates to making commercial transactions for goods online. Every thriving business that sells product should have an e-commerce site. Having an online store is beneficial in many ways for creating more business, so let us look at some of them now.
No Geographical Limits
It may be that you sell locally and deliver by hand. Alternatively, perhaps you only reach local communities through your website or word-of-mouth. On the other hand, you might have a local store but want to branch out to gain a wider customer reach. If you want a sleek website with no geographical boundaries, then choosing an e commerce website design is the way forward. E-commerce will bring you a broader customer base. With the right SEO and organic traffic, you will appear higher up in search rankings and become a viable and credible online business. With a lot of hard work, this extra traffic and business can become a moneymaker for your small business. In turn, it saves a lot of expense in offline branding, marketing, and extra staff. The great thing is you can easily do this type of marketing and SEO at home at any hour of the day.
Ease of Use
A beautifully designed e-commerce store can create much more satisfaction and repeat sales when it comes to customers. A professional e-commerce designer can build you an online store that is easy to navigate and converts visitors to sales. You can construct everything from zoom to enlarge images and view related product boxes to push sales even further. Designs can help boost your SEO and search boxes and descriptions can be added in too. If you take it even further, you can also create wish lists and get your website to remember your customer’s previous shopping list. This will make their shopping journey seamless. Having an eCommerce website will certainly make you stand out in a sea of competition.
Another beauty of having an e-commerce store is that your brand is now accessible 24/7. This creates potential opportunities to make sales at times when your physical store may be closed. In addition, it saves you time posting new listings on platforms such as Etsy. A 24/7 store is much more appealing to the customer and could well generate a lot more sales for yourself. It also allows customers to browse at their ease without feeling pressurized.
Analyzing Buyer Habits
Unlike a physical store, an e-commerce website will enable you to analyze your buyer’s habits and record the activity of each visitor. This valuable marketing tool can be used to tailor your products in terms of most popular. Moreover, it becomes even more beneficial when it comes to the holiday season, and you want to know what extra stock to add. By satisfying customer’s needs, you are more likely to get repeat buyers. With the increasing demand by customers for online stores due to ease and convenience, you certainly do not want to miss such a cost-effective opportunity.