There are close to six-hundred and forty-four million websites on the internet right now. Therefore, it makes sense that anyone launching a new domain will have to work hard to get attention and visitors. Regardless of whether the individual has built a blog or an ecommerce platform, the same rules will apply.
I am going to share with you a step-by-step guide on how to promote new websites. Anyone who plans to publish a new site during the coming months should consider this information carefully. Put all these tips into action, and readers will have a much better chance of achieving success. Of course, new concepts appear every single day, and so it is wise for site owners to keep their fingers on the pulse.
Use the right amount of keywords
Experts recommend that keywords should make up somewhere between 1% and 3% of all the text on any website. That helps with SEO, and it ensures Google and other search engines list the site correctly. Therefore, anyone who plans to publish something new during the next few months will have to work hard to create a list of suitable keywords and phrases. For example, people launching sites that sell kids toys might want to targets words and terms like:
- Christmas presents for boys/girls
- Children’s gifts
- Hot 2017 toys
That makes sense, right? Try to use the selected phrases or words naturally throughout the content on the website. Search engines will then notice that text and place the domain in the correct categories and listings.
Get as many backlinks as possible
Backlinks are a fantastic way to rise through search engine rankings. Part of Google’s algorithm tries to determine the popularity of different pages online. It does that in part by counting the number of backlinks to that site. It does not matter if people get them naturally or they employ the services of experts. The latter option is often preferable because there are companies out there that can deliver hundreds of backlinks in a matter of days, thus, they help the entrepreneur save a lot of time and hassle. Just take a look at all the options on the table and work out which provides the most benefits. In most instances, backlinks will:
- Indicate a superior level of popularity
- Improve website search engine rankings
Promote the site using social media
All new website owners should take the time to open accounts on popular social networks. The best platforms for people in that position include:
Creating an account doesn’t cost anything, and it allows site owners to attract thousands of relevant internet users from around the world. In addition, some paid advertising tools on Facebook and Twitter could help people to get quicker results from their efforts. Best of all? There is no minimum spend so anyone can try those tools out without breaking the bank. Just keep posting updates that contain backlinks to the website every day for the best outcomes.
Drive traffic using Google AdWords
If people can afford to pay to promote their sites, Google AdWords is the best platform in the world for that process. Hundreds of thousands of small and medium-sized business owners use it right now. The service allows people to upload banner graphics and then target internet users based on a range of different criteria. In most instances, website owners just need to know some straightforward facts about their desired audience. They might include:
- Recent life events
Once people have that information, it’s easy to target people and encourage them to click the banner. Hopefully, a significant percentage of those folks will convert into customers if they’re being pushed towards an ecommerce domain.
Start a website mailing list
Statistics show that around 80% of sales in the average company come from existing customers. The same applies when it comes to website visits. After a few months, people should notice that most of their audiences visit the site repeatedly. It’s important to keep those users interested as much as possible. Adding a mailing list to the website is an excellent way to achieve that goal. Whenever owners publish new information, products, or articles, the system will send a bulk mailshot to every address in the database. People should then notice a spike in traffic during the following few hours. Anyone who wants to create a mailing list could:
- Look for a decent website plugin
- Use specialist mailing list services
- Create a database of addresses in-house
Try a publicity stunt
It might sound like people are clutching at straws, but many folks see brilliant results when they try publicity stunts. That is especially the case if the individuals can come up with something funny that will go viral. For instance, website owners could concoct a story about how their offices might play home to a ghost. They could then install some security cameras and catch the spirit in action. If the video is convincing enough, millions of people will watch it, and it will go viral. That was just one suggestion, but the possibilities are endless. Just use some common sense and try something that will make people laugh. Anyone struggling with that idea should:
- Look at previous successful stunts online
- Speak to associates and come up with a plan together
- Hire the services of a film crew
There are no guarantees when it comes to publicity stunts, but people who approach the concept in the right way tend to do rather well.
As we reach the end of this step-by-step guide, readers should have a much better idea about the best ways to promote their new domains. It isn’t an exact science, and most folks benefit from thinking outside of the box. Still, the techniques listed above work well in almost all instances. They make the perfect starting point for anyone who doesn’t know where to begin when it comes to driving internet traffic in the right direction. With that in mind, use the tips from this article wisely, and continue researching the subject before creating a plan.