Being a solopreneur is challenging by nature. You don’t have the backing of a large organization. You don’t have a workforce to delegate tasks to either. There are many problems unique to solopreneurship that other workers don’t experience. However, don’t be discouraged. There are many effective ways to handle these problems and keep riding solo.
One of the biggest challenges you will face as a solopreneur is being recognized. Cultivating a strong identity for your business and building a strong base of clients can take a long time.
It is best to get consultancy to help with your branding. Many services out there help small businesses build their brand. For instance, if you are running a health-based business, you can find a firm to help with healthcare branding.
The next step is to get marketing. There are plenty of ways to start pushing your brand out there. You may want to contact potential clients directly. A personal website and social media channels are always helpful too.
Solopreneurs can often fall into the trap of overworking themselves. Since you have no employees to help out, you will be handling all your daily business activities alone.
You may not have the experience to handle some things. For example, graphics designers can create designs and logos for clients just fine. However, when it comes to marketing and legal matters, they may be out of their depth.
Outsourcing some tasks can help you be much more productive. You can focus on your areas of expertise and leave others to those more experienced. It will cost, but it is justified by reduction in stress and increase in personal focus.
You will not have a manager breathing down your neck about what needs to be done when. While this is better in many ways, you will have to remember to keep track of time yourself.
Freelancing especially often involves working to deadlines for clients. Make sure you plan your time well. It is worth creating a schedule for yourself to make sure you are up and working on time. Do not forget to take breaks- overworking yourself is never helpful.
As a solo worker, you will also be in charge of your business finances. It is great to have control over your money, but remember you will need to consider the financial needs of your business. Bookkeeping and accounting are essential for solopreneurs, so you may need help.
You may need to reinvest some of your money into improving your business. You might want to spend some funds on better equipment, or on B2B services to help you. You will also need to consider taxes.
Remember always to keep track of payments. You should keep copies of invoices sent to clients. Also, record all your expenses and income so you know how much profit you are making. Many solo business owners have an accountant handle their financial matters. There are also web resources that can help.