Using the web well is a fine art. We can all create a Facebook page for our business from home, and share it over a few social media sites. You can get a few hundred customers out of social media, but the question is how long will your customer base stay with you?
If you’re a small business and you are working at home with little more than a laptop and a mobile phone, it can be hard to get your business heard further afield than your local area. If that is the case, then you are not using the internet to the best of its ability. How can you do this simply?
Give Your Website an Update
Making it a simpler website instead of over-complicating the message is a good start. Making it a bit snazzier in its image or simplifying the content is a good way to get the message heard. People do not want to be reading War and Peace. They want to be told, in basic terms, who you are and why you are in their face right now. Don’t have the skills? Search for what the best website design company is for you and invest in it. You will not regret it!
Search Engine Optimization
Search Engine Optimization. Image Credit: Pexels
If you have no idea what this Search Engine Optimization is about, do know that this is a great way to get on the front page of a search engine. How many pages into your search results do you go? Probably not many! There are tricks to getting higher up the rankings, and it has all to do with how your website reads. In terms of the computer language, search engines will understand it better. You can teach yourself of the basics or you can use the help of an agency to get you started.
Get Podcasting
Getting your business in the ears of many commuters is a cheap and simple way to advertise. Either be a guest on a podcast, or you can make one yourself. Another method is to sponsor a podcast. If you do that, you are actively mentioned during the show. In addition, if you provide an offer exclusively to those listeners, you are getting a good idea of the audience you are communicating to and being on a podcast that can potentially have millions of listeners will boost your traffic immediately!
Make a Corporate Video
Video Camera
You can either make a corporate video or join the YouTube rankings. A video that is unique and gets many shares or likes is a currency of the highest order nowadays. Uploading a vlog or getting an advert that is linked to a certain type of video will get you many hits. It does not even have to be the most professional looking video! Have a corporate video that communicates your business can get you noticed amongst your peers. While there are many different ways to get your business out there, from apps to vlogs and podcasts to videos, choosing the right one for your company image will be the best head start you can have.